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Digital Marketing Coordinator

Essential Recruitment & Consult • Gig • Penrith, Penrith, Australia • 1w ago

We’re looking for a talented Marketing expert with a passion for the “art” of online marketing, have abundant ideas for building efficient strategies and must bring forth a strong arsenal of techniques/methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our exponential growth.

The job is casual, two days a week, Wednesday and Thursday 9:00am start, you will be managing a team of two juniors.

Responsibilities

Responsible for lead generation via SEO, organic and PPC listings for the website.

Development and coordination of digital marketing initiatives such as email marketing campaigns and social media activity.

Responsible for the production and distribution of a range of marketing communication elements including e-newsletters, direct marketing, collateral and brochures.

Website acquisition and content management.

Responsible for the production and distribution of a range of marketing communication elements including e-newsletters, direct marketing, collateral and brochures.

Social media management, content creation and engagement to build online presence including the development of a monthly content calendar.

Developing marketing copy for social media, print, web, and advertisement.

Website administrative duties including content management.

Developing and implementing internal marketing programs.

Identify and facilitate opportunities to leverage online activity to further grow our audience base and influence brand preference.

Evaluating the effectiveness of all marketing activities.

Other adhoc marketing tasks.

Keep up to date with marketing trends and emerging technologies.

Requirements

Proven experience as a marketing executive or any other similar role.

Good understanding of market research techniques, data analysis and statistics methods.

Thorough knowledge of strategic planning principles and marketing practices.

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