This is ANZ Worldline Payment Solutions
ANZ Worldline Payment Solutions is a joint venture between one of Europe’s leading payment technology companies, Worldline, and ANZ Banking Group.
We launched in Australia in early 2022, providing in-store and ecommerce payment solutions to around 60,000 Australian businesses. Since then, we’ve built a new modern technology platform to enable us to bring an exciting roadmap of products and solutions to our customers, as payments technology and consumer preferences evolve.
What’s it like to work with us? We bring together the spirit of a fintech with the heritage of a big four bank. And while our expertise, products and services make us a leader in payments, our people, purpose, values and culture are the core of our organisation. As an equal opportunity employer, we know our success comes from new insights, diverse points of view and the energy of every member of our growing team.
It’s an exciting time to be part of our team. Find out more about ANZ Worldline Payment Solutions here.
The opportunity:
At ANZ Worldline Payment Solutions, we are looking for an experienced, passionate, and results-oriented Lifecycle Marketing Specialist to join our Marketing team within the Chief Strategy, Marketing, and Communications office.
In this role, you are responsible for managing and optimising the customer journey—from the first point of contact with a brand all the way through retention and loyalty. The role is all about delivering the right message to the right person at the right time, using channels like email, SMS, push notifications, in-app messaging, and more.
Day-to-day responsibilities
1. Understanding the Customer Journey
- Map the Customer Lifecycle: Identify and analyse each stage of the customer journey—from awareness and consideration to purchase, retention, and advocacy.
- Segment the Audience: Use data-driven insights to categorise customers based on behavior, demographics, and purchasing patterns.
2. Developing Targeted Campaigns
- Personalise Messaging: Craft tailored content and offers for specific segments at various lifecycle stages to enhance relevance and engagement.
- Adopt a Multi-Channel Approach: Reach customers where they are through a mix of email, social media, in-app messaging, direct mail, and more.
3. Driving Customer Engagement
- Lead Nurturing: Deploy targeted communications to guide prospects through the funnel with valuable and relevant content.
- Re-Engagement Initiatives: Launch campaigns aimed at reactivating dormant users or reducing churn among at-risk customers.
4. Leveraging Data and Insights
- Monitor Campaign Metrics: Track performance indicators like open rates, click-throughs, conversions, and retention to evaluate success.
- Analyse Customer Behavior: Gain deeper understanding of preferences and behaviors to inform smarter marketing decisions.
5. Fostering Collaboration
- Cross-Functional Alignment: Work closely with sales, product, and customer support teams to ensure cohesive messaging and a seamless customer experience.
- Create Feedback Loops: Implement systems to capture and act on customer feedback to refine marketing strategies continuously.
6. Utilising Automation & Technology
- Marketing Automation: Employ tools to streamline campaign management, trigger timely messages, and enhance customer interactions.
- CRM Management: Leverage Customer Relationship Management systems to centralize and utilise customer data effectively.
7. Optimizing Performance
- A/B Testing & Iteration: Test various strategies, creatives, and channels to discover what works best, and refine based on results.
- Maximise ROI: Allocate budget based on data-driven insights to optimise performance and return on investment.
8. Strategic Growth Planning
- Develop Long-Term Strategies: Align lifecycle marketing efforts with broader business objectives and evolving market dynamics.
- Promote Customer Advocacy: Launch programs that encourage loyal customers to become brand advocates, supporting referrals and loyalty initiatives.
What we are looking for:
- Over 5 years' experience in digital marketing, customer experience, and customer-centric roles.
- Minimum 3 years of proven success in developing and delivering effective lifecycle marketing strategies.
- Solid experience in B2B customer experience, ideally within global organisations or marketing agencies.
- At least 5 years' experience in stakeholder engagement and communication within complex, matrixed environments.
- Digital & Technical Expertise:
- Proficient in digital marketing platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
- Hands-on experience with web and marketing platforms including Adobe Experience Manager, Pardot, and Salesforce Marketing Cloud.
- Experience in designing and optimizing customer experience funnels.
- Skilled in social media community management and engagement strategies.
- Consultative mindset—focused on uncovering opportunities and solutions rather than accepting roadblocks.
- A collaborative team player with a proven ability to work across geographies, departments, and external partners.
- Strong relationship-building capabilities within a matrixed organisation.
- Highly resourceful self-starter with a track record of navigating complexity and ambiguity.
- Strong attention to detail, creative problem-solving skills, and ability to brief executive leadership effectively.
- Commercially savvy with a strong understanding of financial metrics and business drivers.
- Passionate about achieving KPIs and driving measurable growth.
- Experience in financial services is a plus.
- Curious, experimental, and passionate about digital innovation and emerging web technologies.
- Ability to thrive in a dynamic, fast-paced environment while managing competing priorities with ease.
Benefits
At ANZ Worldline Payment Solutions, we work in a flexible environment that empowers you to learn, grow and accelerate your career. You’ll have access a great mix of benefits, including:
- A range of health and wellbeing discounts for gym, nutrition, sporting gear providers.
- Learning and development opportunities to build your skills.
- Additional leave options to support families, work in the community or take a career break. You’ll also earn loyalty leave for your tenure.
- Regular opportunities to connect socially as a team.
- Volunteering leave to support Corporate Social Responsibility activities.
- Plus other perks and benefits (e.g. novated leasing options).
We have modern offices and services to support our people including a parent’s room, prayer room, and end of trip facilities. We also provide employee assistance services including counselling, to support managers, employees and their families.
Shape the evolution
We are on an exciting journey towards the next frontiers of payments technology, and we look for problem solvers, people with passion, a can-do attitude and a hunger to learn and grow. Here you’ll work with colleagues from around the world and take on unique challenges as a team, to support businesses right across Australia. With an empowering culture, strong technology and training opportunities, we help you accelerate your career - wherever you decide to go. Join our global team of 18,000 innovators to shape the payments evolution.
Learn more here about working at ANZ Worldline Payment Solutions.
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