DescriptionMarketing Executive – Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall
One of Melbourne’s most iconic CBD arcades is fast transforming into a landmark retail and holiday destination. The redevelopment of "Melbourne Walk" Arcade will soon see IHG’s first Australian dual-branded hotel project. Nestled in the heart of Melbourne's vibrant CBD, this project combines the boutique charm of Hotel Indigo with the modern comfort of Holiday Inn, offering a unique blend of hospitality experiences across 452 rooms.
Open the door into Hotel Indigo and guests can expect local character, modern design and warm, professional service with a vibrant and individual flavour, bringing the edgy laneway neighbourhood of Little Collins Street to life. Making the most of the retail haven, Holiday Inn will offer a modern, fresh and friendly stay for a wide variety of guests coming to enjoy the convenience and value they know and love from Holiday Inn, and all that Bourke Street Mall has to offer.
We are seeking a well-rounded creative Marketing Executive who has a broad range of marketing expertise. The ideal candidate will thrive in creating content that aligns to the strategic objectives of each hotel whilst also being able to analyse relevant data to support the business strategy and customer needs.
A little taste of your day-to-day
Every day is different, but as part of the pre-opening team, you will play a key role in ensuring these new hotels are ready to welcome their first guests, including:
- Support the team the crafting the annual marketing strategy and budget, prioritizing initiatives that enhance guest relationships and boost direct revenue, cross-channel revenue, and loyalty
- Support in the analysis of the positioning of both direct & indirect competitors to define and clear and differentiated position for the hotels’ relevant target audience
- Support in the analysis and assessment of market trends to ensure the hotel and its outlets are providing goods and services that meet customer needs and market expectations. Take necessary actions to adapt offerings as required.
- Support in the development of a comprehensive content plan that delivers a consistent stream of key messaging and content aligned with the business strategy. Leverage this content across all communication channels to drive attraction, conversion, and retention
- Content creation in marketing campaigns for hotels rooms and food & beverage that align with strategic objectives, resonate with the target audience, and drive room bookings. Implement a system for tracking performance and measuring success.
- Support in outputting key partnerships and commercial sponsorships for both the hotel and its outlets, boosting brand awareness and preference by identifying and forging strategic alliances
What we need from you
- Qualified - Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience
- Experienced – 2 years’ experience in Digital Marketing and Marketing Communications
- Articulate – a great communicator, you’ll be warm, welcoming and easy to talk to
- Demonstrated experience in creating and curating content for websites and social media
- Creative, innovative, and aware of new technology trends in the travel industry
- Experience managing social media platforms including Facebook, Instagram. TikTok and LinkedIn as well as offline marketing tools
- Video Skills a bonus
- Full working rights within Australia with no restrictions
What you can expect from us
Not only will you benefit from a truly unique and career-defining opportunity as part of this exciting hotel opening, but you’ll receive a competitive salary that rewards all your hard work and a wide range of benefits designed to help you live your best work life – including, impressive room discounts and some of the best training in the business.
Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG.
Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
So, join us and you’ll become part of our ever-growing global family.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
