WSI is looking for a creative, strategic, and highly skilled digital storyteller to lead our social media and content development. If you're passionate about engaging audiences, crafting compelling content, and driving brand impact, this is your opportunity to shape WSI’s online presence.
Reporting to the General Manager – External Affairs and Communication, you’ll be responsible for WSI’s consumer-facing digital content and social media strategy. From developing innovative campaigns to advising senior executives on reputational issues, your work will enhance WSI’s brand visibility and digital engagement.
You’ll lead the development of high-quality digital content, oversee social media management, and create dynamic communication strategies aligned with WSI’s corporate objectives. A key focus will be preparing an annual social media plan while supporting crisis and issues management.
Key responsibilities:
As part of our corporate affairs team, you’ll work collaboratively to bring WSI’s initiatives, products, and services to life through engaging digital storytelling. Your role will span content creation, audience engagement, executive advisory, and social trends analysis.
- Content Strategy & Creation: Develop, write, and publish engaging digital content (videos, social posts, websites, email campaigns) tailored for diverse audiences.
- Social Media Leadership: Drive WSI’s social media strategy, ensuring alignment with business and reputation objectives.
- Audience Engagement: Monitor social trends and leverage insights to enhance brand awareness and community connection.
- Executive Communication: Craft compelling digital content for senior executives and provide reputational issue advisory.
- Digital Production: Utilize image and audio production tools to create high-quality content.
- Stakeholders: Collaborate with cross-functional teams and external agencies to drive impactful digital storytelling, ensuring alignment with brand objectives.
- Data & Reporting: Track, analyse, and report on digital engagement, making data-driven recommendations for future strategies.
- Crisis Readiness: Support WSI’s crisis communications framework, managing digital responses in high-stakes situations.
- Budget & Project Management: Manage content budgets, oversee third-party suppliers, and collaborate with social media influencers to enhance storytelling.
About You
We’re looking for a creative thinker and digital specialist with a passion for storytelling and audience engagement. You thrive in dynamic environments, balancing brand communication with business insights.
The position requires a visionary approach to digital engagement, ensuring WSI remains at the forefront of consumer-driven content and social strategy - while also taking a hands-on role in execution and implementation.
- Tertiary qualifications in communications, marketing, or a related field is preferred.
- Proven experience in digital marketing and social media strategy.
- Advanced skills in Adobe Creative Cloud and digital content production.
- Exceptional written and verbal communication skills.
- Strong stakeholder engagement and collaboration abilities.
- Expertise in community management, sentiment analysis, and issue response.
- Ability to track and report on key social media metrics, driving data-led decision-making.
- Experience working with content management systems (e.g. Drupal).
- Project management skills with a keen eye for detail and adaptability in fast-paced settings.
What We Offer
This role represents a great opportunity to join an Airport that represents the future of aviation and to showcase your skills within a dynamic, fast paced and high-performance culture by living WSA's values:
Safety is our priority | We do it with Heart | We strive to be different and better | We achieve together
There's a great working environment with flexibility (hybrid office/home) in a collaborative team where your input will be valued and rewarded.
WSA is an equal opportunity employer committed to building a diverse and inclusive culture. By joining us you will be part of an organisation that supports community, charities and environmental initiatives. We encourage residents of Western Sydney, Aboriginal and Torres Strait Islander and people from all backgrounds to apply.
