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Head of Domestic Marketing

Crown Resorts • Full-time • Southbank, Victoria, Australia • 1w ago

Company Description

Job Description

BETTER BEGINS HERE

Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.

The role

We have an exciting opportunity for a Head of Domestic Marketing to join the Crown Resorts Team. This is a key leadership position tasked with executing strategic guest to maximise revenue and market share for the gaming products and services. You will also be responsible for;

overseeing the sales team, managing key guest relationships, expanding into new markets, and ensuring the attainment of sales targets and business Growth, while operating within the company’s regulatory obligations and PlaySafe standards.
Implement the strategic plan designed to drive incremental revenue growth and enhance the VIP Guest experience.
Integrate thorough competitor, guest, and market analyses into strategy development, ensuring these insights inform tactical decisions.
Engage with senior leadership to continuously assess and refine the marketing strategy, identifying new initiatives and opportunities for enhancement.
Collaborate with internal and external stakeholders, including regulatory bodies and Crown PlaySafe, to facilitate efficient planning and the achievement of organisational objective.

About you

You will be experienced in VIP marketing in the gaming and casino industry. You will have a passion for keeping across the latest trends and emerging markets and have a natural flair for identifying and executing opportunities for revenue growth in line with compliance regulations. You will also have;

Proven experience in sales leadership roles within the casino gaming industry.
Familiarity with regulatory requirements and compliance standards in domestic and international markets.
Strong track record of meeting or exceeding sales targets and driving business growth

Proven track record in expanding into new domestic and international markets

Ability to lead and motivate a sales team to achieve targets.
Strong decision-making skills and the ability to provide direction to team members.
Experience in developing strategic sales plans to maximize revenue and market share.

Additional Information

What you can expect from us

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.

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