Overview:
Full-time, Continuing position
Salary HEW 10A + 17% Superannuation and Flexible Working Arrangements
Based at the Melbourne CBD campus, and hybrid ways of working
Are you someone who loves to lead and inspire teams to create effective digital marketing strategies? We're looking for an Associate Director of Performance Marketing & Media to join us at RMIT University. In this role, you'll make a real impact by developing strategies that resonate with our diverse audiences.
Your Role:
As part of our team, you'll craft and execute marketing strategies that truly speak to our students' needs. Leading a talented team of 10, you'll foster an environment where innovation and learning flourish. You’ll work closely with social coordinators, audience squads, and media partners to ensure our marketing efforts are in sync and effective. Managing our marketing budgets wisely will be key, as will measuring the impact of our initiatives using tools like Adobe Analytics.
To be successful in this position, you’ll have:
10+ years of experience in marketing with a focus on digital media, technology, and data
Proven experience in leading and developing a high-performing team across multiple markets.
Strong financial acumen, with expertise in P&L management and revenue forecasting.
Deep understanding of buying, planning and measuring results for both ATL (TV, radio, print, OOH) and digital media (paid search, social, programmatic).
Strong understanding of the martech and adtech landscape. Experience with Adobe tools (Analytics, CDP, Audience Manager, Launch, Ad Cloud, Social Search & Commerce), Flashtalking preferred.
Knowledge of international media channels such as Baidu, WeChat, Weibo, Little Red Book, Douyin, and WeCom would be highly regarded.
Expert ability to apply structured thinking and analysis to deliver business insight and strategy with highly developed diagnostic, analytical and conceptual skills to identify and drive successful marketing solutions.
Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.
About the Group
The Experience function’s vision is to bring to life RMIT’s strategy by putting the student and all of RMIT’s audiences at the heart of everything that we do and delivering a CX vision and insights to help guide the University deliver on our promise. The function is responsible for Global Marketing and our Brand, Digital and CX, Student Recruitment and Admissions, Market Intelligence and Propositions (product and pricing strategy), Alumni and Engagement. The 300+ Experience team who are based across Australia, Vietnam, India and several other hubs, strive to deliver amazing experiences for all of our audiences through contemporary ways of working.
To Apply
Please submit your CV and covering letter addressing Choose an item. for this position by clicking on the ‘Apply’ link at the top of this page.
For further information about this position, please see the Position Description hyperlinked below or contact Guy via email guy.toogood@rmit.edu.au.
Position Description - Associate Director - Performance Marketing & Media
Please note, if you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to RMIT's Jobs website to access the Position Description at the bottom of the page. Due to recent upgrades, position description links may not work on LinkedIn advertisements.
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Applications Close:
22 Apr 2025 11.59 pm
RMIT is an equal opportunity employer committed tobeinga child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements, please contact Dani, via talentsupport@rmit.edu.au or visit our Careers page for more contact information - https://www.rmit.edu.au/careers.
We are a Circle Back Initiative Employer – we commit to respond to every applicant.
