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Head of Digital Experience

The People Portal • Contract • Sydney, Australia • 3w ago

Introduction

Primary Function

The Head of Digital Experience will be responsible for partnering with our client and evaluating the client’s e-commerce performance and .com operations; to make recommendations for enhancements and modifications in order to increase conversion and ROI.

This role involves overseeing website optimization, UX/UI design, content strategy, and e-commerce initiatives to enhance customer engagement, and conversion rates.

As part of the senior leadership team, this role will lead cross-functional teams to drive growth and innovation, ensuring all digital initiatives are aligned with business objectives.

Description

Develop and execute a comprehensive digital strategy that integrates SEO, CRO, UX, development, and data to drive business goals and enhance the digital presence of our clients.
Oversee ongoing CRO initiatives, using A/B testing, personalization, and analytics to enhance customer journeys and maximize revenue.
Oversee SEO team in developing and implementing strategies to increase organic traffic, improve rankings, and drive qualified leads.
Oversee UX & development teams in delivering best-in-class digital designs and solutions
Collaborate with senior leadership to ensure the digital strategy supports company-wide objectives, such as revenue growth and market positioning.
Act as the point of contact between all relevant parties
Craft ecommerce recommendations through consultation with clients
Identify and Analyse KPIs on web traffic and lead conversion funnels
Analyse data and online behavior to drive online conversion
Measure and monitor performance of content, adoption of new features and postproduction build
Ensure efficiency and effectiveness of all digital channels
Nurture partnerships with new and existing software vendors to drive capability improvements and new business opportunities
Champion a culture of innovation and continuous improvement within the digital experience team.

Skills And Experiences

Qualifications and Experience:

5 years plus previous experience in a similar role
Strong understanding of digital marketing, web development, e-commerce
Strong understanding of UX/UI and information architecture design principles
Strong understanding of conversion rate optimisation & A/B testing
Strong understanding of customer relationship management (CRM) and email marketing
Previous experience or knowledge of Hybris and Adobe Experience Manager preferential
Strong understanding of ecommerce KPIs, usage and strategic frameworks
Knowledge of customer decision journey planning
Excellent verbal, written and visual presentation skills

Personal Attributes:

Strategic thinker
A flexible and positive approach
Ability to work independently, be flexible, and have good time management skills
Strong interpersonal and communication skills, both written and verbal
Excellent planning, organisational and negotiation skills and strong attention to detail
Resilient, with a robust work ethic that is adaptable to change
Vibrant and engaged personality
High level of emotion intelligence
Active listener