Our Social Media Marketing Manager is responsible for the end-to-end management of our social media ecosystem. You will lead the team on strategic coordination and continuous uplift in the channel capability maturity, day-to-day operations, campaign contribution and optimisation for social platforms across the entire social media ecosystem. Working closely with Digital Marketing and Product Managers you will design & develop the CPA Australia Social Media strategy and related horizon plans that drives uplift in in key KPI and supporting metrics.
This is a parental leave contract role until November 2025
Your key duties will include:
- Social Media strategy design and development
- Take the lead with the social team in the continual optimisation of paid and organic media audiences that creates and nurtures new audiences for re-targeting through to conversion
- Work closely with stakeholders to co-lead the production of a compelling and content rich experience designed to the journey audience needs and behaviours for each channel/platform.
- Coach, mentor and develop your team as well as managing social media forecasting, budgets, expenditure.
About you:
You have previously led a high performing social media team. You have a strong background in social content creation, digital and marketing and social media operations. You enjoy working with a diverse range of stakeholders and being the SME in paid and organic media optimisation, social content and platforms, campaign management and delivery. You understand the importance of data management and channel analytics/insights, customer journey mapping and management. Most importantly you are looking for a fast-paced environment that has a strong focus on member or customer experience.
Why we love working here:
- We are a Values led organisation, we Create opportunity, Pursue excellence, Achieve together
- Health and Wellbeing sessions, learning labs, generous reward and recognition program.
- The people, you'll work with like-minded and talented colleagues who aspire to be the best.
- Our members, they are at the heart of everything that we do.
- Hybrid working, spend at least two days a week in the office and choose where you spend the other three.
- Busy, fast paced, and we are passionate about what we do.
- Paid parental, volunteer, study leave, and the ability to purchase additional leave.
- Annual incentive scheme
- Learning & Professional Development opportunities
- We are global, so global mindsets are encouraged.
About Us:
CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 173,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.
We are values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.
How do I Apply?
Click Apply Now to submit your application for this opportunity.
To learn more about CPA Australia and other opportunities, please visit our Careers page at https://www.cpaaustralia.com.au/about-cpa-australia/work-with-us/careers
