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Lead, Seasonal Initiatives, Digital Commerce Pacific

Nike • Full-time • Melbourne, Australia • 2w ago

WHO YOU’LL WORK WITH

In the Nike Digital Commerce team, we take pride in producing premium and flawless experiences for our consumers. Being part of the Digital Platform and Growth team means you’ll be connecting with NikeApp and Nike.com Managers, Site Experience, Marketing, Digital Operations and technical and capability teams. The role is responsible for cross-functional planning and execution of all time-bound, targeted programming including member events. This role will be reporting to the Platforms and Growth Senior Manager.

WHO WE ARE LOOKING FOR

The Seasonal Initiatives Lead will oversee the consumer journey and business of our digital flagship Nike.com and the App. We are looking for an individual with high analytical skills and an entrepreneurial attitude. Someone that analyzes and resolves problems, while multitasking and with a high level of attention to detail. This person embraces change and innovation and is always ready to test and learn. A strong passion to understand the consumer behavior and strategical thinking are key for the success of the role.

Have a minimum or 3 years of experience in a digital commerce or digital retail business.

Be a strategic and analytical thinker with an ability to synthesize information, reach conclusions and recommend actions or future strategies.

Have experience with physical retail or direct to consumer digital sales .

Have experience with personalization.

Show understanding and/or exposure to user design and consumer experience capabilities, inventory planning and product (apparel, footwear, equipment).

Be familiar with Membership Programming, Member Benefits.

Have the ability to work under extremely tight timelines with high attention to detail.

Have excellent organizational, project management and multitasking skills.

WHAT YOU’LL WORK ON

You will drive cross-platform execution of seasonal events including coordinating pre-season planning, in-season management, and ensuring any specialized content needed for the campaigns.

In this role you will:

Collaborate with the Platform and Site Experience team to meet season demand/member growth target with peak moments maximizing event objectives (acquisition, retention, FPR, inventory management, etc.) and leveraging digital capabilities that drive engagement and conversion (i.e. promo capabilities, carousel, etc.).

Lead cross functional promo squad team to leverage margin to drive revenue and inventory healthiness.

Ensure the site experience for seasonal events is delivered seamlessly with updates as needed to the landing pages, product walls, PDPs, etc.

Assess the traffic and consumer navigation to seek enhancement opportunities and leverage business analytics and insights.

Analyze and report on insights with cross-functional partners on the performance of the planned events driving improvement and optimization of events season over season.

Plan and execute promotional and clearance events, such as, End of Season Sale, Flash Sale, and targeted promotions.

Plan and drive the programming offense for member events including memberbenefits aligned to Field of Play priorities to drive Lifecycle Progression through Nike App and cross-channel/platform.

Monitor and drive action against key KPIs: Member Demand, Member Acquisition/Retention, Conversion/Engagement; Lifecycle Progression (in collaboration with Digital Marketing) and Event KPIs (in collaboration with Nike.com and NikeApp Platform leads).