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SEO Manager

Pet Circle • Full-time • Sydney, Australia • 4w ago

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.

Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eCommerce companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.

Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

The Opportunity

With a rapidly expanding product range and market presence, we're seeking a dynamic SEO Manager to fuel our momentum. As part of our high-performing marketing team, you'll have the opportunity to shape our online presence, introduce fresh strategies, and drive impactful results in a dynamic, fast-paced environment. As we embark on an exciting website replatform, your expertise will be crucial in ensuring our site is optimised for search engines, enhancing user experience, and driving organic traffic. If you're ready to make your mark in a thriving industry and be part of a team that's reshaping the pet care landscape, we want to hear from you.

What you'll be doing

- Architect advanced SEO strategies aimed at maximising organic traffic, elevating search engine rankings, and driving significant sales and profit growth across the business.
- Enhance the SEO performance of key pages (both transactional and non-transactional) by implementing sophisticated optimization techniques, leading to substantial non-branded organic growth and conversion improvements.
- Lead comprehensive SEO audits to uncover and prioritise high-impact opportunities for optimization, driving both immediate and long-term gains in visibility and performance.
- Execute on-page SEO initiatives, including in-depth content optimisation, meta tag enhancements, and sophisticated URL structuring, ensuring adherence to the latest algorithmic advancements.
- Direct complex internal linking strategies and implement structured data solutions to refine site architecture and amplify search engine visibility.
- Oversee strategic off-page SEO efforts, identifying and securing high-value link acquisition opportunities to fortify site authority and domain trust.
- Collaborate with cross-functional teams, including content creators and category managers, to ensure the integration of SEO best practices across all content, aligning with business goals and enhancing relevance and consistency.
- Resolve technical SEO challenges, including optimising site speed, enhancing mobile responsiveness, and improving crawlability, ensuring the website maintains peak performance in a rapidly evolving digital landscape.
- Leverage advanced SEO tools to rigorously monitor site performance, providing strategic insights and detailed reporting to key stakeholders, driving informed decision-making.
- Lead the SEO replatforming project, managing the process in partnership with our agency, and ensuring a seamless transition with sustained or enhanced SEO performance post-replatforming.

Your Ideal Skills & Experience

- 5+ years of proven experience in SEO (e-commerce sector highly desirable).
- Experience scaling large, highly templated e-commerce or marketplace websites with thousands of pages and working within complex site architectures.
- Expertise in Google’s product suite & other relevant tools, including but not limited to Google Search Console, GA4, Semrush, and advanced crawling tools.
- Proficient in HTML; knowledge of JavaScript and CSS is highly advantageous.
- A highly motivated, detail-oriented individual who thrives on ownership, responsibility, and driving measurable outcomes.
- Ability to analyse large datasets, extract actionable insights, and compile comprehensive SEO reports that influence decision-making at the senior level.
- A hands-on leader who is willing to roll up their sleeves to achieve results while mentoring junior team members.
- Passionate about learning and staying at the forefront of digital industry trends, with a deep curiosity for new tools and techniques.
- Strong stakeholder management and communication skills, with a proven ability to collaborate across teams and functions to align on and achieve shared objectives.
- A strong passion for the pet category is highly desirable, reflecting a commitment to understanding and influencing customer behaviour in this niche market.

Why Join?

We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for:

We’re better together

We operate with humble hearts and hungry minds

Pets matter; so pets and pet parents always have a seat at our table

We’re instinctively curious. Always

Belong at Pet Circle

Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.

Apply