The Brand & Marketing Coordinator role is an exciting opportunity for a creative and strategic individual to play a key role in shaping the Tasmania Football Club’s (TFC) brand identity and marketing presence. This role is critical in supporting the Club’s integrated marketing strategy as it continues to establish itself in the AFL landscape.
About the Role
As TFC builds its foundation, the Brand & Marketing Coordinator will lead execution of marketing campaigns and projects across multiple platforms. Working closely with internal stakeholders and external agencies, this role will ensure a consistent and engaging brand experience for members, fans, and partners. The ideal candidate will bring a mix of marketing project coordination, creativity, strategic thinking, and technical skills to enhance the Club’s brand presence and grow its supporter base.
Key Responsibilities
• Develop and execute marketing campaigns to drive fan engagement, membership growth, and brand awareness.
• Collaborate with internal stakeholders and external partners to create integrated marketing strategies that align with TFC’s vision and values.
• Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
• Stay up-to-date with industry trends, emerging platforms, and best practices to keep TFC’s marketing efforts innovative and impactful.
• Assist in coordinating events, activations, and community engagement initiatives to strengthen the Club’s connection with its fanbase.
• Manage and maintain a streamlined project workflow, ensuring projects are completed efficiently and to a high standard.
Key Requirements
• A tertiary qualification in marketing, design, communications, or a related field.
• Proven experience in brand management and marketing coordination (preferably within the sports or entertainment industry).
• Ability to think strategically and execute creative marketing initiatives that align with brand objectives.
• Excellent attention to detail, organisation, and ability to manage multiple projects in a fast-paced environment.
• Strong interpersonal and communication skills, with the ability to collaborate across teams and with external stakeholders.
• A passion for sports, particularly AFL, and an understanding of the role marketing plays in building fan loyalty and engagement.
• Experience with social media management and content creation.
This role presents an exciting opportunity to contribute to the growth of Tasmania’s first AFL team and leave a lasting impact on its brand and community presence.
