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Head of Brand Marketing

Culture Kings • Full-time • Brisbane, Queensland, Australia • 3w ago

The Opportunity

The Head of Brand Marketing is responsible for developing and executing a comprehensive brand marketing strategy that drives awareness, engagement, and growth. This role leads the social media, graphic design, content, studio, events, partnerships, influencer & PR brand marketing teams to create a cohesive and compelling brand presence across all platforms and channels. The ideal candidate is a strategic thinker with a deep understanding of brand storytelling, digital trends, and creative execution.

Who we are

Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.

Key Responsibilities

- Develop and implement a robust brand marketing strategy that aligns with the company’s vision, values, and business objectives.
- Lead, mentor, and develop the brand marketing teams to ensure high performance and innovation.
- Oversee content strategy, execution, and performance across all social media platforms to drive engagement and brand growth.
- Ensure brand consistency and visual identity across all marketing materials, campaigns, and digital content.
- Lead the ideation and execution of brand campaigns, collaborations, and activations that resonate with the target audience.
- Ensure all campaign marketing assets and collateral align with the brand’s identity, messaging, and aesthetic to create a unified brand presence.
- Define and drive the brand voice across all areas, ensuring consistency in tone and messaging across marketing, social media, retail, e-commerce, and internal communications.
- Utilize analytics and insights to measure campaign effectiveness and optimize marketing strategies.
- Work closely with New Customer Acquisition, Retention, CRO, & Retail teams to ensure a unified brand message and experience
- Stay ahead of industry trends and the competitive landscape to keep the brand at the forefront of the market.
- Oversee brand marketing budgets, ensuring effective allocation of resources to maximize impact.

Skills and Experience

- 5+ years of experience developing and executing brand strategies that directly support company vision, commercial objectives, and long-term growth.
- Proven ability to lead and mentor multi-disciplinary brand and content teams, fostering a culture of creativity, accountability, and performance.
- Proficient in leveraging performance data and insights to optimize campaigns and inform strategic decisions.
- Experience leading end-to-end campaign development, including partnerships, activations, and cross-channel rollout.

What Culture Kings offers you

- Generous team discounts and employee recognition
- Never-ending career growth opportunities
- Exciting, fast-paced, and dynamic environment with a supportive team
- Free onsite parking
- No office politics, corporate protocol, or useless business jargon is needed. We love keeping the entrepreneurial vibe of the “best in the world” team that comes together to change the status quo

APPLY NOW!

There has never been a more exciting time to join Culture Kings as we expand, innovate, and continue to be the most sought-after streetwear retailer on the market! If this is the opportunity you’ve been waiting for, we want to hear from you. Please apply now with your CV outlining your experience and why you believe you are the right fit for the role.

#CultureKings #CultureKingsCareers

Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.