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Digital Analytics Specialist

Flight Centre Careers • Full-time • Remote (Queensland, Australia) • 1w ago

Situated in Flight Centre’s HQ, one of Brisbane’s most desirable corporate headquarters complete with rooftop dining and drinks, gym, direct access to South Bank train and busway stations and the South Bank precinct just across the road, we offer perks and company culture that are second to none.

About the Opportunity

We are on the hunt for a Digital Analytics Specialist to join our dynamic, fast-paced and successful marketing team. In this role, you will report to the Digital Analytics Leader and work collaboratively with the wider Marketing teams (including SEO, Digital Performance, Campaigns team), Product, ECommerce & Development Teams. This will also include collaboration with marketing teams outside of Australia, Flight Centre New Zealand, South Africa, UK, Americas.

This role comes about at a very exciting time for Flight Centre, with the new global Flight Centre website launching mid-year, along with several other exciting digital and retail projects launching soon after. This role will play an integral part in the roll out, ongoing management and governance of the latest GA4 analytics and tracking foundations for the new website from a marketing and one-best-way perspective.

To be successful in this role you will have a minimum of 2 years’ experience working with GA 360 & GTM. You always focus on best practice, having deep knowledge and understanding of GA 360 and GTM to allow you to implement, optimise and analyse effective measurement of the Flight Centre Website, including identifying future possibilities.

As the Digital Analytics Specialist, you will be technically experienced with translating data and analytics into tangible insights and are encouraged and expected to continue to increasingly look to build on these skills.

In the role you will proactively work closely with the Marketing Operations, Digital Performance and Marketing Automation teams to ensure that website analytics and tracking for marketing activity is continuously optimised to improve efficiency. You will also be expected to work closely with ECommerce & Development teams to ensure analytics/marketing/merchandizing/brand/data needs are being considered on our website roadmap. This includes ticket/testing management for bug fixing.

As this role will support the Flight Centre Global Marketing strategies and support regional businesses, flexibility will be required to join calls outside of standard business hours on occasion. Flexible time will be provided.

Who we are looking for

A strong understanding of best practices across web analytics implementations and tag management platforms including setup and maintenance. Specifically, Google Analytics (360 and Standard), Google Tag Manager, Google Big Query, and the Google Marketing Platform.
Web Tagging solutions best practice.
Must have experience with JavaScript, CSS, HTML

Strong problem-solving skills with a can-do attitude to deliver a robust solutions.
Ability to manage multiple projects with rapidly changing variables and confidently take ownership
Can communicate comfortably with engineers when implementing or debugging a tracking solution, and explain complex information to non-technical audiences

Bonus points if you have

Knowledge or experience with GA4 implementations
eCommerce tagging and measurement experience
Knowledge or experience of server-side tracking implementations
Marketing qualification(s).

Retail and/or wholesale travel sales experience

What’s in it for you

Travel discounts including family and friends, health and wellness discounts, financial planning advise and more
Brightness of future - career opportunities in a network of brands and businesses across the global - we promote from within
Monthly awards nights, social team building events, and opportunity to attend global conference (Las-Vegas 2022)
We are flexible when it comes to flexibility, blended working arrangements
Individualised Learning & Development pathway options
Paid Parental Leave
Corporate Health Discounts - access exclusive discounts on health insurance plans for you and your family with our partner, BUPA.
We proudly support and advocate responsible travel, positive diversity practices, empowered giving, and conservation of natural resources and sustainability - Yep, our hearts are big, mushy and green.

Who we are Proud to be part of the Flight Centre family - We do things a little differently around here. We do things the FCTG Way. We have a unique culture and an irreverent DNA based on a proven mix of ideas, values, and ways of working that have helped shape our business over the past 40+ years. Across our brand, we take our business seriously but not ourselves.

We take leaps of faith, have trust in our teams and work collaboratively and take ownership of our business to achieve our goals. Our spirit of egalitarianism, irreverence and ownership defines the way we behave. These are the three shared values that we place above all others. They help us make informed decisions and solidify our company culture. That’s the FCTG Way