Are you a Salesforce Marketing Cloud expert ready to lead innovative, member-driven campaigns? At HCF, you'll collaborate with diverse stakeholders to design, build, QA, and deploy personalized communications across eDM, DM, SMS, OTM, and App channels.
The Marketing Automation & Capability team have transformed and reshaped the team to align on our 2030 personalisation and digital transformation goals.
In this 12 month contract, you will collaborate with multiple stakeholders to co-ordinate the design, build, QA and deployment of member driven campaigns. You will already be a champion of Salesforce Marketing Cloud, implementing best practice frameworks in executing and optimising 1:1 communications, campaigns and journeys within HCF own channels: eDM, DM, SMS, OTM, App. You will work with the Marketing team to test and learn campaigns and advise on optimisation opportunities in line with the campaign objectives and expected outcomes.
Key responsibilities
- Deliver Below the Line multi step campaigns designed with appropriate governance, data quality, experimental design and measurement standards
- Successfully set up campaigns in Salesforce Marketing Cloud, ensuring accurate audience selection, content and message alignment and SPAM Act compliant
- Design personalised triggers and member engagement journeys in Salesforce Marketing cloud in collaboration with stakeholders
- Work with Analytics to use data to predict the next best action to drive business outcomes
- Conduct risk assessments on a regular basis with data and customer touchpoints
- Detect data triggers, events and signals in the member lifecycle to respond to their needs and expectations
- Measure, test and optimise marketing and communication activities to ensure we continually improve our capability and business impact
- Analyse results to make recommendations on content, messaging, layout and call to action
- Adopt a flexible marketing capability that supports A/B testing and innovation
About You
- Experience in Salesforce Marketing Cloud
- Advanced experience in email building and HTML, CSS and AMPscript
- Experience with SQL and Data Structures
- End to end campaign delivery and execution
- Strong understanding of 1:1 communication including compliance and regulatory impacts
- Understand end to end Customer Journeys and their dependencies
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
50% subsidy on HCF hospital and/or extras cover
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
