Group Marketing and Communications Manager
Lead, Coordinate, and Amplify Brand Impact Across a Growing Group
đ Location: Perth (Hybrid Available)! | đ Full-time | đĽ Reports to: Chief Experience Officer (CXO)
About Us
Be part of an exciting transformation as we integrate three of Australiaâs most respected swim schoolsâAquatic Achievers, Carlile Swimming, and Kirby Swim. With a combined history of over 150 years of experience and expertise, our group is committed to leading the industry and enriching the communities we serve across more than 30 swim schools nationwide. This transformation provides an incredible opportunity to strengthen collaboration, share knowledge, and amplify the positive impact we have on families and future generations.
Help us bring our brand to life across every touchpoint.
Weâre looking for a strategic and hands-on Group Marketing and Communications Manager to lead the planning and delivery of marketing and communication activities across our growing group of swim centres. If youâre a natural planner, a brand champion, and thrive on connecting the dots between strategy and execution, we want to hear from you.
đ About the Role
Reporting to the CXO, this role translates our group marketing strategy into structured delivery plans that support brand visibility, enrolment growth, and community engagement. With a small team of direct reports, youâll lead the functionâs operations day-to-day while shaping campaign performance over the medium term (3â24 months).
đŻ What Youâll Be Doing
⢠Plan & Coordinate: Turn strategic goals into quarterly marketing plans and campaign calendars that align with business priorities.
⢠Lead Delivery: Oversee the execution of marketing and comms contentâensuring quality, consistency, and timeliness.
⢠Uphold the Brand: Be the gatekeeper of brand guidelines across signage, uniforms, collateral, and customer-facing material.
⢠Drive Campaigns: Manage centre promotions, seasonal campaigns, and recruitment drivesâfrom concept to execution.
⢠Monitor Performance: Track reach, engagement, and conversion metrics. Identify trends and opportunities to refine future campaigns.
⢠Engage Communities: Support centres in building strong relationships with schools, sporting clubs, and local organisations.
đ¤ Youâll thrive in this role if you:
⢠Love turning strategy into action and structure.
⢠Are a strong communicator and natural organiser.
⢠Lead with clarity and enjoy coaching a small, growing team.
⢠Bring experience in multi-site or community-focused organisations.
⢠Know how to measure what matters and improve what you manage.
⢠Are passionate about making a real difference in familiesâ lives through swim education.
đ What Weâre Looking For
⢠Tertiary qualification in marketing, communications or related field is idealâbut we welcome applicants with equivalent hands-on experience and demonstrated capability.
⢠Proven success in a marketing or communications role with similar scope or complexity, ideally in a multi-site, service-based or community-facing organisation.
⢠Strong written and verbal communication skills, with an ability to craft clear, persuasive messaging across platforms.
⢠Digital proficiency, including experience with social media platforms, CMS, CRM systems, and SEO or marketing data dashboards (e.g. CSAT, acquisition, campaign conversion).
⢠Creative mindset, with the ability to bring fresh, innovative ideas to the table.
⢠Exceptional organisational and project management skillsâyou know how to prioritise, execute, and deliver on time.
⢠Collaborative and confident, able to work cross-functionally and build strong relationships across teams and brands.
đ Why Join Us?
This is your chance to play a central role in a business thatâs making wavesâhelping children and families develop confidence, safety, and skills through swimming. Youâll be part of a values-driven team thatâs passionate about growth, impact, and customer experience.
If youâre ready to shape a group-wide marketing function, elevate our brand, and leave your markâweâd love to hear from you.
As a registered Safeguarding Children and Young People organisation, keeping kids safe is at the heart of what we do, and all employees undergo the relevant child safety screening and training as a condition of employment.
