The Opportunity
McInnes Wilson Lawyers has a strong reputation in the legal industry as leaders in commercial, insurance, private client and plaintiff personal injury legal services. With its 50-year milestone approaching in 2025, McInnes Wilson is looking to redefine, enhance and accelerate its brand, market position and client acquisition and retention in line with best-in-class standards.
As one of only a few national law firms with a head office in Brisbane, a rare opportunity has arisen for an experienced marketing professional to work closely and directly with a newly appointed Head of BD & Marketing and a growing team to drive marketing and communications projects and initiatives.
We are seeking an executive level marketing professional with a passion for communications, who has a proactive approach and a curiosity for what entices clients to choose McInnes Wilson.
Working within a growing marketing and business development team (currently six professionals), this role will use a broad spectrum of marketing skills – including brand, communications, graphic design and digital marketing. With several exciting marketing and communications projects on the horizon for the McInnes Wilson team, now is a fantastic time to join!
Key Responsibilities
This role offers both autonomy and the ability to work closely with the team to support and drive national projects that create value across the firm.
This role involves:
- Assisting with the development and execution of a firm-wide communication plan.
- Draft and edit internal and external communications to the firms key stakeholders to ensure key messages are represented
- Conceptualising, developing, implementing and measuring marketing campaigns.
- Monitoring, reviewing and reporting on ROI for marketing activity.
- Reviewing, editing and promoting email communications relevant to the firm’s key stakeholder groups.
- Developing and/or managing the production of graphic designed materials – advertising, merchandise and promotional collateral.
- Applying and enforcing marketing policies and procedures – including around communications, social media usage and brand integrity.
- Managing the production of branded collateral – including advertising, brochures, banners and posters.
- Assisting with media relations, including drafting media releases on behalf of the firm.
- Assisting with management of our website and social media channels.
- Working with and across the team to provide general marketing and business development activities.
Experience
We are seeking someone with demonstrable experience in a similar role within the legal industry or a comparable professional services environment.
Attractive candidates will have:
- Bachelor’s degree in Marketing, Communications or Public Relations.
- 5+ years of experience in a similar role.
- Experience marketing to B2B (corporate) and/or B2C (private) clients.
- Experience creating and managing content and campaigns relevant to different. stakeholders.
- A ‘creative eye’ and very high attention to detail.
- Experience with email marketing systems, processes and strategies.
- Excellent communication and organisational skills.
Desirable technical experience:
- Experience with CRM, eDM and ERM systems
- Experience reviewing business intelligence data
- Email marketing and automation systems
- Graphic Design programs such as InDesign, Canva, Photoshop, Illustrator or Premier Pro
- Digital marketing – WordPress, SEO, GA (advantageous but not essential)
- Management of communication channels (LinkedIn, Facebook, Vimeo).
- Advanced skills in the Microsoft Suite are an expectation (MS Word, Powerpoint, Excel)
How to apply
To apply, submit your application, resume and cover letter explaining what attracted you to the role.
All applicants should note that the successful candidate will be required to undergo reference and police checks. If you have any questions regarding this role, please contact our Talent team, recruitment@mcw.com.au.
We are an equal opportunity employer and value diversity at our firm. We encourage applications from all qualified individuals, including those from underrepresented groups. If you require any changes or amendments to our recruitment process, please don’t hesitate to let us know.
