Workyard is a growing startup based out of the Bay Area, operating in the construction industry where $300 billion is spent annually on labor. We are developing an industry changing technology SaaS solution to manage labor for construction companies. Through a unique approach into the market, we are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process.
With an ambitious product roadmap ahead, we are looking for a Growth Marketer to own landing page and conversion rate optimisation, experimentation and iteration. You’ll also have input and ownership across that spectrum, including some SEO/SEM and design work. As a rapidly growing SaaS business, this is a critical role and will report to our Director of Product Marketing.
This is a hybrid role: 2 days in our Sydney office (Surry Hills), 3 days remote
Responsibilities
As a Growth Marketing Manager, you will play a pivotal role in driving and executing new concepts and experiments to improve performance, project manage designers and developers to get the new page done, right the copy, get it shipped, monitor results and iterate. You’ll work hand in hand with our product and marketing teams to deliver better results across our SEO/SEM, landing pages, early customer journey and conversion.
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Experimentation and Innovation: You’ll be responsible for defining experiments and new concepts for the team to execute on as we continue to iterate.
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Collaboration: Work closely with product managers, designers and developers to ensure alignment between design and performance.
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Delivery: You’ll ensure that all changes are up to spec, in line with branding guidelines and offer seamless functionality to prospective customers
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Monitor and Iterate: Stay on top of how experiments are performing, tracking metrics around conversion and engagement, and build upon those experiments to deliver better results
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Stay Current: Keep up-to-date with industry trends, best practices, and emerging technologies in the space
Qualifications
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You’re the type of person who strives to figure out how to continually improve and iterate on existing landing pages, optimise conversion rates and uplift customer experience.
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You have a strong track record of improving performance for customer-facing products through creating great first impressions
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You should love tackling the problem of how to
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Obsessed with improving outcomes, and you should thrive in a small highly collaborative and iterative product development environment.
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Enjoy working closely with our teams, testing new features, and gathering feedback from stakeholders and learning feedback from customers
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You are energized by being in a fast-paced environment and hitting timelines that others may think are unrealistic
Requirements
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Bachelor’s degree in Marketing, or a related field (or equivalent experience)
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4-6 years of digital marketing experience, ideally Saas-based products or equivalent, and across platforms
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Proven experience in landing page optimisation, with a focus on process and outcomes
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Proficient in developing, launching and monitoring experiments
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Strong understanding of user-centered design principles and methodologies
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Excellent communication skills with the ability to articulate decisions clearly
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Self-motivated and able to efficiently run with a project without close supervision
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Ability to work collaboratively in a fast-paced environment
Unfortunately, we're not able to sponsor for this role, so we can only consider candidates with full working rights in Australia.
Note to agencies: Unsolicted CV's will not be accepted.
