At 360 Early Education, we are seeking a Marketing & Operations Support professional with a strong data-driven mindset, a passion for analytics, and experience with marketing automation tools like HubSpot, Marketo, or Dynamics 365. If you’re a data driven marketer eager to grow and develop your skills in a dynamic, fast-paced environment, this role provides an exciting opportunity to contribute and thrive.
As part of our team, you’ll work on a variety of marketing initiatives that drive brand awareness, community engagement, and operational efficiency. You’ll help shape our marketing strategy through designing, implementing, measuring and optimising everything we do.
Key Responsibilities:
Website Management
- Update and maintain the company website with a focus on data-backed decisions for content performance.
- Create SEO-focused blog posts and web content to drive organic traffic and engagement.
Content Creation & Social Media Management:
- Develop and optimize content for social media platforms, utilizing analytics to refine strategies and improve engagement.
- Manage online reviews, respond to customer feedback, and track sentiment.
Advertising Campaigns:
- Lead the creation, management, and optimization of Facebook and Google Ads to maximize engagement and return on investment.
Marketing Automation
- Implement and manage email marketing and operational campaigns using Dynamics 365 Marketing to engage prospects and support existing customers.
- Develop automated workflows, segmentations, and reporting to drive lead nurturing and conversions.
Event Marketing & Campaigns:
- Assist in the planning and promotion of marketing events that help build relationships and attract new families.
- Analyze event performance, track outcomes, and improve future efforts.
Company Materials:
- Maintain and regularly update marketing materials such as brochures, flyers, policies, handbooks, and email signatures.
- Oversee the update of the brand guide, ensuring consistency across all communication materials.
Newsletters & E-Campaigns:
- Coordinate the creation and distribution of seasonal newsletters, collaborating with each service department to collect relevant content.
- Develop and manage e-campaigns aimed at prospective families, with a focus on nurturing those on the waitlist.
CRM & Administrative Support:
- Work closely with the service teams to assist with event coordination, surveys, and other operational tasks via CRM tools.
- Provide general administrative support and assist in ensuring smooth day-to-day operations.
Data & Analytics:
- Leverage tools like Google Analytics and CRM systems to monitor and report on campaign performance, user behavior, and overall marketing effectiveness.
- Use data insights to inform strategy and ensure key marketing metrics are met.
Qualifications:
- Proven experience in marketing and operations support.
- Familiarity with marketing automation platforms such as Marketo, HubSpot, or Dynamics 365 Marketing.
- Experience with Google Ads, Facebook Ads, and LinkedIn Advertising.
- Proficiency in Google Analytics and using data to optimize marketing performance.
- Basic HTML/CSS knowledge is a plus.
- Excellent communication, organizational, and problem-solving skills.
- Ability to multitask in a fast-paced, evolving environment with a focus on results.
- Eagerness to learn and grow within a supportive, team-oriented environment.
Why Choose Us?
At 360 Early Education, we are passionate about fostering a nurturing and innovative environment where both our team and the children we serve can thrive. As a company dedicated to high-quality early childhood education, we value creativity, collaboration, and continuous learning. Joining our team means being part of a supportive community that is committed to making a difference in the lives of families and children. We provide opportunities for personal growth, professional development, and the chance to make a lasting impact in the education sector.
Apply Now!
If you’re ready to take the next step in your marketing career and grow with a purpose-driven company, we’d love to hear from you.
www.360earlyeducation.com.au
