About the team

We’re seeking a self-starting, creative and data-driven individual to be Senior Growth Marketing Specialist for Turo Australia. This role is a generalist marketing role, where you'll play a pivotal part in developing our supply growth playbook and manage marketing initiatives spanning across multiple channels. You'll work cross-functionally with our local and global host teams and contractors to get things done.

The ideal candidate loves experimentation, is comfortable with numbers and data, and has a keen eye for creative execution. This role is a fantastic opportunity for an eager marketer to dig in and drive real impact from day one.

The Senior Growth Marketing Specialist is a full-time position reporting to our Senior Manager, Growth and Engagement Marketing (Australia).

What you will do

Plan, develop and execute supply acquisition strategies: You’ll help us develop a playbook for city-level supply growth, working alongside our host team to identify which locales are undersupplied, and driving the day-to-day execution of the marketing strategy to achieve our supply acquisition goals. This could range from running digital ads to flyering to building landing pages, so you need to be comfortable and quick with picking up new things!
Improve conversion through the host lifecycle journey: You’ll work on optimising our host lifecycle strategy across email, SMS, push notifications and in-app messaging to get hosts to complete their first trip on Turo and grow their portfolio of cars.
Manage CRM engagement communications for guests and hosts: You’ll craft and oversee seasonal/ad-hoc communications to nurture and convert our guest and host community at key moments of the year and drive to defined business outcomes. This could include running broader promos, referral and incentive campaigns.
Grow our host asset library and publish host case studies: You’ll curate and expand our collection of host success stories, creating compelling case studies that showcase how top-performing hosts use Turo.
Analyse and report results: You’ll use data to monitor and measure the effectiveness of your campaigns, making data-driven decisions and regularly reporting on KPIs to optimise your work and inform your strategy.
Manage multiple work streams and priorities: You’ll work under pressure to deadlines, own decisions, manage big budgets and communicate clearly at every level through the business.

Your Profile

At least 2+ years of marketing experience, ideally for an early stage tech company
2+ years marketing experience. High-growth startup experience is a plus.
Experience with self-serve platforms (Meta Ads, Google Ads etc.) and third-party analytics platforms (GA4 etc.). Experience with HTML and SQL is a plus, but not required.
Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint
Track record of taking ownership and building campaigns end-to-end
You understand how to evaluate the performance of campaigns and you’re comfortable with conducting data analyses and using metrics to drive business results.
You have an inherent desire for experimentation, testing and learning across all activities to drive world class performance.
You’ll have guidance when you need it, but you’re also goal oriented and can execute without close supervision.

#LI-ZS1

#LI-Hybrid

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
$2,000 Learning & Development stipend to invest in your professional development
$1,000 USD Turo host matching and $1,500 USD vehicle reimbursement program
$100 USD Monthly Turo travel credit
Cell phone, internet and Fringe benefit stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have weekly in-office lunch, office snacks, and fun activities
Annual Turbo Week (week-long, company-wide conference)

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.

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Senior Growth Marketing Specialist

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