Summary:

As Social Media Lead, you will oversee the regional social content strategy for the Asia-Pacific (APAC) region, with an emphasis on Australia & New Zealand. You'll demonstrate a deep understanding of Surfline’s social community in APAC and will support on the ideation, and lead on the execution, of highly engaging and performant social media posts and campaigns. Ultimately, you will represent Surfline to the large community of surfers found in APAC.

Under Surfline’s “Work from Anywhere” policy, this position may be performed on a full-time remote basis from New South Wales or Queensland, Australia.

What You'll Do:

Act as the digital voice of Surfline within your region via the social profiles you manage.
Manage your regional social media calendar and ensure timely execution of all deliverables.
Show a deep understanding of the Surfline brand and forecasting tool.
Demonstrate a keen sense for how to localize the global Surfline social media strategy within your region.
Support performance reporting on your social channels and tease out any useful learnings for other teams.
Leverage your knowledge of the region in the way you constantly speak to the topics on surfer's minds through your work.
Utilize the face-to-camera method to deliver key messages, when appropriate.
Maintain a high threshold of engagement while minimizing controversy through your social output.
Stay continuously in tune with social media best practices and bring new ideas to the global social team regularly.

What We're Looking For:

Experience managing social media channels, specifically Instagram.
Familiarity with content creation tools such as Canva and video editing software.
A keen instinct for what will resonate with surfers within your region.

You May Also Have:

Skills in photography and-or video editing.

About Surfline Wavetrak:

Millions of people around the world depend on Surfline Wavetrak’s products to enrich their experiences in and around the ocean. Since 1985, our company has connected people with the ocean. Starting with surfers and expanding to offshore cruisers, anglers and a myriad of other ocean enthusiasts, we’ve made it our mission to deliver peak maritime experiences. We provide those who work and play in the ocean with all the advanced tools, personalized insights and immersive content to make their lives better -- supplying them with the information they need to make smarter decisions, seek out new experiences and gain valuable knowledge.

We are dedicated to bringing people together across the globe, and we champion and encourage those who bring different perspectives, ideas, and creativity. At Surfline Wavetrak, we recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, gender identity, gender expression, age, veteran status, and any other protected status.

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Social Media Lead, APAC