Position Overview:

Be responsible for creating and executing marketing strategy, annual plan and marketing activities for Stanley Australia & be marketing and brand guardian and consultant for New Zealand with an aim to continue to build up the premium brand position and support aggressive business growth.

Key Responsibilities:

BRAND MARKETING

Develop and implement marketing strategy and annual plan for Australia to support aggressive business growth
- Develop impactful marketing campaigns to increase brand/new product exposure & consideration, and driving traffic to relevant EC platforms & DTC
Manage brand-owned social media to continue to drive brand engagement
Drive & explore community marketing to reach targeted consumers and drive engagement.

OTHERS

Provide local consumer insights to APAC PD/Marketing team
Manage and control marketing budget
Manage & coach agencies

Other key partners for interaction: Australia Sales leader, Australia EC manager, Australia Key account manager, APAC marketing – brand & trade; APAC product development, GM of APAC, external brand/trade marketing agencies, and retailers/distributors

Skills and Experience:

Proven track record driving multiple streams of work – from brief through creative development to execution
Knowledge and insight of local market and consumer needs; knowledge and experience of local mechanism and platforms (social media, website, blog and etc.)
Experience managing people, agencies, and budgets
Strong collaborator, result/solution-driven, resilient, effective communicator both verbal & written
Ability to extract insights from multiple data sources, and make informed, strategic recommendations
Possesses a genuine passion for brand story-telling
Past experience working for Global brands with frequent communication with overseas cross functional teams is a plus

Education and Requirements:

Bachelor’s degree in business, marketing, literature, or related field
More than 7 years marketing experience, preferably with consumer goods/lifestyle brands/sport goods background, with a specific emphasis in brand strategy, digital/social media marketing, marketing campaigns, trade marketing or agency roles

Stanley | tms

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