Introduction

As the Senior Client Marketing Manager, you'll oversee the day-to-day operations of a Philippines-based team, external Australian partners, and client accounts, managing 3-4 accounts directly. You’ll take charge of two key accounts, a national building materials distributor and an international yacht hardware manufacturer. Your responsibilities include onboarding new clients, developing detailed briefs, collaborating with partners, and ensuring marketing plans are executed efficiently within budget. You’ll track and optimize results, maintain quality, and lead the team in line with company goals. With an open-door policy from the CEO, you'll guide client relationships from strategy development through smooth transitions into ongoing operations, playing a key leadership role in driving success and operational efficiency.

Duties & Responsibilities

Team Leadership

Lead our team of Filipino marketers and work closely with the Team Manager on day-to-day project management and client deliverables.
Actively engage with our Philippines team to assist the CEO in training, nurturing and optimising the efficiency of their ways of working and to ensure productivity, learning and an enjoyable working experience.
Build relationships with our network of external Implementation Partners.
Resolving cross functional issues (Team/Client Issues).
Ensure company and partner compliance with Confidentiality Policy, Cybersecurity Standards and Operating Standards.
Guide a unified approach to client service by taking a helicopter view across all client accounts, and in doing so, find ways to build a highly efficient team of marketing professionals.

Marketing Management

Drive implementation of the marketing calendar/activities for each client and manage timings across all projects to meet deadlines, ensuring that projects are started in good time to allow for the different stages of development, and the required stakeholder involvement in the workflow.
Provide strategic oversight and insight to projects and develop mini-strategies for specific projects outside of the main marketing strategy as needed.
Ensure messaging aligns to the target audience needs of each of our clients, and to the commercial realities of their business.
Collaborate with media entities, platforms and external partners as needed.
Achieve zero overspend of the ad spend budgets by ensuring effective management of the ad spend tracking and communication of budgets to partners.
Quality Assurance is within your remit, you must ensure that all comms. are thoroughly and carefully checked for accuracy of the information presented, and for grammar and readability, along with ensuring messaging makes commercial sense for the client's business.
Ensure monthly results reports are prepared, sent out, internally reviewed and opportunities for optimisation identified and actioned.
Monthly meeting with CEO to review analytics on each account and update CEO on monthly activities per client.

Project & Resource Management & Communication Flow

Collaborate with, and coordinate team members and partners to move projects between stakeholders to the next step of the workflow.
Utilise our Trello project management system to keep projects updated and moving through the system.
Use Slack for internal communications to ensure communication is open and clear between team members.
Host and run a weekly Work in Progress meeting with the core team to identify any resource gaps and ensure key priorities for the week and month ahead are covered.
Manage upwards to the CEO to keep her updated on the progress of client accounts and flag any potential challenges in a timely manner.
Determine opportunities for additional revenue from existing clients.
Identifying the need for new workflows and plugging gaps in existing workflows to ensure efficient running of the business.

Desired Experience & Qualification

Qualifications and Experience:

Degree qualified in marketing or a similar discipline with 10 yrs+ experience in the marketing industry.
Proven experience in digital marketing, including rounded knowledge of social media, content marketing, SEO, Google ads, Meta ads, Linkedln marketing.
Knowledge and understanding of lead generation strategies.
You know how to educate and push back with SME clients who lack knowledge and understanding of marketing to achieve outcomes that align to the allocated budget.
Experience across a broad range of marketing channels, including both product and services marketing.
Experience of B2B, digital and traditional marketing is a must for this role.
Expert in concepting and managing the creation of digital marketing campaign structures and managing timelines and resourcing to meet the needs of the campaigns.

Capabilities:

Experienced senior digital marketer with background in agency account management.
Ability to think creatively with an eye for amazing design and copywriting.
Professional judgment and discretion coming from years of experience in the field.
Confident in creating and managing marketing budgets and keeping track of costs.
Ability to assess potential Implementation Partners and determine suitability.
Excellent written and verbal communication and negotiation skills.
Communicates solutions through the team and ensures clarity and follow-through.
Ability and gravitas to force conclusions and follow-through.
Commitment to collaboration and teamwork for projects.
Obsessive attention to detail and organisation skills.
Exceptional time management and marketing project management capabilities.
Work within our proven frameworks whilst developing new ways to drive consistency and efficiency by optimising and improving our workflow.
Keeps the team laser-focused and drives accountability and results.
Conscientious work ethic and confidence to make well-informed decisions.
Accountable for the quality of your output and rectification of unsatisfactory work.
Lives and breathes our core values of Commitment, Accountability, Realism and Engagement and threads these through the team.
Experienced in managing and negotiating with multiple stakeholders at once (managing upwards, downwards and sideways!); along with the ability to multi-task across multiple projects and requirements and remain calm and adaptable.
Not afraid to jump in and 'get your hands dirty' when necessary.
A self-starter with tons of initiative, who can get things done!
Excited about the opportunity to work with, guide and nurture a team of young Filipino workers who are learning fast!
A passion for small business and enjoy the idea of bringing your experience to a diverse range of small, growing businesses.
Always seeking to stay ahead of the changing landscape of digital marketing and to learn new ways to achieve great results.

Skills and Knowledge:

Whilst we have partners and team members who will physically implement the marketing creation and management, you will need to have some technical knowledge and an overall understanding of the principles of how the following marketing channels and platforms work, so that you can brief the team and educate clients:

Google Ads (working knowledge of targeting/bidding options and how to interpret results, we have an ads specialist)
Technical on and off page SEO (knowledge of the theoretical principles sufficient)
Principles of backlinking (we have a self-service platform for ordering content)
Google Analytics and Google Search Console (working knowledge)
Meta business suite, ads manager, profile optimisation options (we do this in house)
Social media content planning, creation and optimisation
How to set up and run ads on Meta (we do this in house)
Linkedln for lead gen (Sales Navigator), ads and organic (we do this in house)
Graphic design and printing logistics (working knowledge, we have graphic designers and printers)
Photography licensing and buyouts
Email marketing platforms, list management, audience tagging, and segmentation and automation set up (e.g. Mailchimp)
Working with trade media publications (print & digital) to plan media and negotiate ad spend.
WP basic backend usage and content and setting updates for problem solving and content publishing (we have devs).
UberSuggest, Keyword Research and blog content planning

Package & Remuneration

R35 000

Introduction

Duties & Responsibilities

Desired Experience & Qualification

Package & Remuneration

Interested?

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