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About Us
The fundamental principle of Simba’s People and Culture Strategy is surprisingly simple — make people shine. Simba is built on generations of passion, drive and courage. These qualities are still embraced today and have shaped the Simba Family Values: We Support, We Listen, We Innovate, We Deliver, We Step Up. These values encompass the very essence of Simba. Ultimately, they identify what makes Simba unique. Our culture and DNA. These values are a commitment to Simba, and to each other. Importantly the preface of We before each of the values shows that as a business, Simba is united.