12 Month Fixed Term Contract
Key Pivotal Role in our Commercial Team
Excellent Career Development Opportunity

As the result of our exciting growth ambitions for 2025 and beyond, we are excited to welcome an experienced Shopper Marketing Manager to our Crows Nest team. In this newly created 12 Month Fixed Term Contract, you will play a pivotal role at RPF, ensuring that our investments deliver strong commercial returns in alignment with our corporate vision: to provide more pets with fresher, more nutritious food, helping them live healthier, happier lives.

You will report to our Marketing Director who is innovative, has a passion for excellence and believes in rewarding talent. This role is essential in driving the connection between our brand and shoppers, ensuring that our marketing efforts translate into tangible outcomes that support both our business objectives and the well-being of pets everywhere.

Your Key Responsibilities will be:

Strategic Shopper Customer planning - Developing and executing marketing strategies tailored to specific retailers
Executional Excellence - Enhancing shopper engagement and driving in-store conversion.
Commercial Accountability - Close collaboration with sales, brand, and retail partners to create integrated marketing programs that deliver against both brand and retailer objectives.

We are looking for someone who has a positive energy and an ambition to take our marketing strategies to the next level. With our pioneering vision of Feed Fresher, Live Better, we have the goal to be #1 Leader in Fresher Pet Nutrition by 2030 and this role will be essential to help us achieve that.

You will be successful in this role by bringing the following:

Current skills and experience in a similar role within Shopper Marketing, Brand Management or Retail Marketing (FMCG desirable) - you are known for your creative thinking and the ability to develop innovative and successful marketing campaigns.
Experience working with Major Retailers and understanding of Retail Dynamics - you have a deep understanding of shopper behaviour and retail environments – specifically Cartology and Coles 360 platforms
Knowledge of and skill in Digital Marketing and E-Commerce
Strong Analytical Skills - you have the ability to interpret data and derive actionable insights.
Proven ability to collaborate in a positive and meaningful way with stakeholders internal and external to the business including sales, brand management, category management, external agencies, our in-house design team, vendors and retailers.

Moreover, you are a storyteller who is known for being collaborative and adaptable with proven ability to build positive relationships internally and externally.

Why join us?

Do work that matters. We’re pioneering in a new area of pet food, always striving for fresher. We’re restless, creating a better life for our pets.

Make an impact and change the game. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to do your best work – and to make a real difference. Do you have a great idea for a new product or system improvement? We’re all ears!

Growing and global. We’re growing fast! We now have global presence across APAC, and Europe regions and we’re only getting started!

Work with a pack of awesome, genuine people who are passionate about what they do.

Grow your career with us. We’re big believers in lifelong learning. You’ll be given access to LinkedIn Learning, plus opportunities for internal mobility and leadership training to fast-track your career.

Pets our part of our family: bring your pet to our Crows Nest office!

What’s next?

If you're ready to unleash your potential and make a real difference in the booming pet industry, then we want to hear from you! Next steps will include:

An initial telephone interview followed by 2 face to face interviews
2 work references
A psychometric test

We are proud to be an Equal Opportunity Employer. Diversity’s not a buzzword here, it’s in our DNA. Diverse perspectives shape our culture and make our work better. That’s why we’re committed to building inclusive teams that represent a variety of backgrounds and skills. If you need any reasonable adjustments, accessibility assistance or would like to note which pronouns you use at any stage of our hiring process, just contact us at accommodations: people&culture@realpetfoodco.com.au. We look forward to hearing from you.

Please note: NO agencies will be considered during this process. We encourage you to refrain from submitting unsolicited profiles

Real Pet Food Company

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Shopper Marketing Manager