Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.

OVERVIEW

Supporting the global marketing team, the Sr Marketing Specialist, APAC is an integral role for Rakuten Advertising. By leading in-country activities across Australia and APAC, this role will increase the awareness of the brand, with a specific focus on executing marketing programs that support revenue generating campaigns for key verticals and countries.

Rakuten Advertising is a fast-paced and results-driven environment, and the key to success for any candidate is the ability to manage and prioritise their workload effectively, communicate and collaborate frequently, all whilst supporting the APAC and global marketing team.

KEY RESPONSIBILITIES

Work with senior leadership to develop integrated country-specific marketing plans with programs that are aligned to regional revenue targets.
Own, develop, and manage APAC marketing programs, measuring, optimizing, and reporting on programs to ensure activities are effective with a clear ROI.
Manage all aspects of hosted and sponsored events in APAC including pre-, during- and post-event activity with sales and commercial teams.
Create APAC thought leadership strategies that drive local brand awareness and support key business messaging.
Manage and develop content for Rakuten Advertising’s blog and social pages, in collaboration with the global marketing team.
Work alongside Product Marketing forthe go-to-market strategy and execution of initiatives and product launches, including internal and external email communications.
Support translationswhen necessary, ensuring all published content is of a professional standard and accurately reflects the Rakuten Advertising brand and positioning.
Provide ad-hoc reports and ongoing campaign performance progress to stakeholders.

MINIMUM REQUIREMENTS (Knowledge, Skills, Abilities)

Able to perform the above duties with a high level of excellence, managing effective communication, collaboration and relationship building skills in a fast-paced environment.
Demonstrable knowledge of B2B marketing best practices and multiple channel execution.
Ability to write engaging content, adjusted for the audience and the medium.
Experience of budget management/ROI analysis and reporting to different stakeholders.
Excellent organisational and time management skills, coupled with the proven ability to set priorities and manage deadlines and multi-task across.
Results-focused and organised with a strong desire to succeed and progress, make things happen in a creative, solution-focused way.
Adaptive to change with a positive, can-do mentality, even when under pressure.

QUALIFICATION REQUIREMENTS

1-3 years of experience in a multi-channel marketing role within a B2B technology, SAAS or digital marketing business focusing on ecommerce.
Read, write and generate content to a professional standard in English.
A second language (Chinese, Korean, Malay) is not but preferred.
Understanding of the online marketing and retail sectors and trends within APAC region.
Experience in using marketing platforms and project management tools such as HubSpot, Salesforce, Canva, Monday, and Jira not required but preferred.

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten Marketing AUSTRALIA PTY LIMITED

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