Since our founding in 2011, Grace Loves Lace has revolutionised the bridal industry, redefining what it means to be a modern bride. Launching as a visionary e-commerce-only brand, we embraced bold innovation - and it transformed the industry! Today, we’ve expanded our reach across four continents, with 26 stunning global boutiques, shipping to over 80 countries, and establishing a strong global wholesale presence.

At the heart of it all is our global Head Office in Burleigh Heads on the Gold Coast - a creative hub where innovation meets excellence. We're now seeking an experienced Digital Content & CRM Specialist to join our Marketing team!

About the Role:

The Digital Content & CRM Specialist will lead our CRM and email marketing strategy. In this role, you will be responsible for optimising the customer journey, driving engagement, and increasing bookings and sales. Your expertise will help shape compelling digital campaigns that enhance brand loyalty and deliver measurable results.

This is a full-time head office-based role. We are to open candidates willing to relocate to the Gold Coast.

Email Marketing & CRM

In conjunction with the Head of Digital, develop and optimize the CRM and EDM strategy
Create email campaigns and automation flows to promote and assist sales strategies
Manage database integration, personalization, and lead capture
Analyze & improve campaign performance through A/B testing and reporting

Content

Provide innovative ideas to create engaging content
Assist with graphic design including print and digital sales and advertising collateral, marketing and social media collateral, and internal company collateral
Ensure brand consistency across marketing channels
Support photoshoots, brand activations, and events

Marketing & Strategy

Research and develop growth strategies with leadership
Assist in executing marketing plans for product & showroom launches
Conduct market and competitor analysis to inform strategy

Reporting & Analytics

Provide CRM & Email Marketing insights and recommendations in weekly marketing meetings
Design, execute and report on A/B tests to drive enhanced performance of email marketing channel
Compile monthly reports on platform performance and prepare tactics in response to the data

Experience & Skills Required:

Bachelor’s degree in business/Marketing
Minimum 3 year’s experience in email and customer journey marketing
Understanding and basic skills in HTML and CSS
Experience in CRM database management, integrations, and customer journey planning
Ability to multi-task in a fast-paced environment, prioritise workload and work with accuracy and speed to meet daily goals and deadlines
Demonstrates effective time management and organisational skills
A high attention to detail with impeccable written and oral communication skills is essential
Strong analytical skills and data driven decision making with knowledge of EDM metrics and analysis
Ability to work independently or collaboratively within a team environment
Passionate about delivering an outstanding customer journey
Intermediate to advanced skills in Microsoft Office Suite, Shopify Plus ,Adobe Suite
Advanced skills using Klaviyo and Google Analytics
Experience with fashion/retail environment in a similar role is advantageous
Alignment with the Grace Loves Lace Mission and Values

Our Benefits:

Substantial product discounts of 30% to 50% for yourself, your direct family, and friends.
Benefit from an Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailers
Take advantage of Car Novated Leasing/Salary Packaging options through Flare
WFH options available (1 day per week)
Join a highly passionate team within an international business
Enjoy generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environment.

Although we value the time and effort you have taken to apply for this role, we will only be contacting candidates who have been successful at progressing through to interview stage. Thank you in advance for your time and consideration in joining GLL.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.

Grace Loves Lace

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