Digital Marketing Lead – Join Our Innovative Team!

Are you a driven and experienced digital marketer looking to make an impact in a fast-paced and dynamic environment? We are seeking a passionate Digital Marketing Lead to join our FSA Marketing team. This is an exciting opportunity for an individual who thrives on driving user acquisition and delivering seamless customer journeys that align with our commitment to being a leader in our industry.

What You’ll Be Doing:

In this hands-on role, you’ll leverage your commercial expertise to manage and optimise the flow of users into loyal customers. You’ll take charge of multiple digital touchpoints, including paid digital marketing campaigns and owned channel optimisation. Your efforts will directly contribute to improving broader interaction design, customer experiences, and of course sales conversions.

Key responsibilities include:

Leading end-to-end digital marketing campaigns, ensuring seamless transitions through all stages of the customer journey.
Designing wireframes and full customer journeys to drive growth and improve user engagement.
Managing affiliate and paid search, paid social, and organic performance to meet KPIs.
Collaborating with teams to improve user experience (UX) and customer experience (CX) through hypothesis-driven testing and iterative design improvements.
Utilising tag management and data quality processes to ensure future-proof, scalable growth.
Maintaining high standards of quality output with professional planning, documentation, and QA processes.

What We’re Looking For:

This is an ideal opportunity for a passionate digital marketer with a strong background in low volume Conversion Rate Optimization (CRO), UX, or CX. If you’re passionate about the details that make digital journeys smooth and impactful, you’ll be a great fit!

To succeed in this role, you will need:

Professional digital marketing experience, including expertise in:
Paid search
Paid social
Affiliate marketing
Organic performance
Experience in UX, CX, or CRO, with a strong understanding of:
Interaction design
Hypothesis-driven testing and continuous learning
Form and data design
Experience design using a CMS

Why this role?

Impact: Lead meaningful sales growth through digital channels.
Collaboration: Work in a supportive team environment where your ideas are valued.
Growth: Continuous learning and development opportunities to grow your career in digital marketing.

About FSA:

Fire and Safety Australia is a registered training organisation (RTO:22250) and a national leader in the provision of emergency response and safety training.

As Australia’s leading provider of workplace safety training, Fire & Safety Australia (FSA) has more than 17 years’ experience in providing on site medical and emergency response and training services.

FSA are an inclusive organisation who offer a:

A dynamic and growing team
Promote an empowered and inclusive team environment
Offer career advancement and professional development opportunities
Are core Values driven

Make a difference…’Forever change safety in the World… One experience at a time’

We are a rapidly growing business that has a reputation for delivering professional and engaging emergency response and safety training. FSA are passionate about the role we play in transforming people’s lives, and with our company values setting us apart from the competition, we want you also to live and breathe our strong values and vision.

Our core values are:

• Thirst for Improvement

• Commitment our team and clients

• Passion for Safety

• Be Memorable

Fire & Safety Australia is an equal opportunity employer, and encourages applications from Aboriginal and Torres Strait Islanders.

If you’re ready to take your digital marketing expertise to the next level and lead innovative projects that deliver results, we’d love to hear from you. Apply now to be a key player in shaping the future of digital marketing with us!

Fire and Safety Australia

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Digital Marketing Lead