Senior Account Director (PR)

As a Senior Business Director, your role is to lead the client marketing communications of our clients. You differentiate and drive the client experience whilst being a solid mentor to the team.

In addition to meeting annual personal performance objectives, a Snr Business Director is expected to meet most of the following qualifications.

Product:

Owns planning and execution of strategic and tactical client programs. Demonstrates an ability to apply PR techniques beyond media relations in response to client briefs.
Demonstrates understanding of marketing and communications approaches across all clients.
Identifies client business objectives and offers tailored solutions and strategies with supervisor support.
Proactively builds and maintains relationships with media/ key opinion leaders and other relevant third parties.
Ensures the implementation of publicity strategies meets campaign and/or retainer KPI’s. Troubleshooting with the team should issues arise.
Demonstrates ability to review / edit a range of appropriate styles - pitches, briefing materials, releases, research, features, case studies, newsletters, Web site copy, mini-proposals, bylined articles, etc.
Leads the briefing and implementation of other areas of the business including strategy, creative and producers.
Focuses on adding value and Turning it Up through ongoing evaluation of activities.

Client Service:

Possesses deep understanding of client business, objectives, competitors, industry sectors and issues. Includes client’s partners (i.e. media agencies).
Key contact for senior clients and first escalation point to deliver high-level counsel and high standard of client satisfaction.
Generates new proactive ideas and opportunities by maintaining an in-depth interest / knowledge of current affairs and looks for ways to increase client satisfaction.
Develops advanced communication, presentation and influencing skills. Able to articulate rationale, express ideas and recommendations in client and team meetings.
Demonstrates creativity by leading creative process, including brainstorms and developing strong client presentations.

Business Growth:

Achieves organic growth of existing clients.
Maintains and develops contacts, follows up on networking opportunities.
Spearheads new business efforts, assesses and wins new business with support of supervisor.
Leads slide development, offers creative input and ideas rationales to new business processes.

Skills:

Effectively plans and meets deadlines; successfully juggling multiple work priorities and managing own and the team’s time, including completion of timesheets each week.
Demonstrates innovation and creativity when reviewing briefs and all work to see how it can be improved / Turned up to Eleven.
Thinks creatively and globally.
Welcomes accountability and sets the tone for how their accounts are managed.
Supports company culture wholeheartedly, actively seeks new, smarter and more creative ways of doing things.
Possesses profile within wider agency and is an ambassador for Eleven at internal and external events.

Eleven

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Senior Account Director (PR)