About the role: 

Dairy Australia is keen to appoint a Digital & Social Media Senior Advisor to join our Experience team within our Marketing & Communications function. This role will see you responsible for building trust and support for not only Dairy Australia, but the industry as a whole, by devising customer centric communications for a variety of audiences.

Working collaboratively across our organisation you will lead the planning, execution and governance of Dairy Australia’s social media accounts. Your aim is to grow and increase engagement of our social media audiences as well as supporting regional teams in implementing a consistent social media strategy. The role will also play a crucial role in delivering a connected content approach across social media, web and email, with a lens to continuously optimise the user experience across all our digital channels.

This is a new role in Dairy Australia, so your experience in the following will contribute to your success in this role:

Extensive stakeholder engagement and management;
Ability to drive the social media strategy and set up new ways of working;
Willingness to "roll up your sleeves'' to create and optimise (writing/editing) content.

Our ideal candidate:

Ideally, you will have the following skills and experience to bring to the role:

Demonstrable best practice experience in digital marketing, social media and content management.
Degree qualified in digital, marketing, communications or related field.
Excellent verbal and written communication and presentation skills as well as stakeholder management and influencing skills.
Expert skills in social media and digital content strategies, plans and tactics, as well as identifying and implementing emerging trends and developments.
Ability to apply human-centered design and creative analysis to understand target audiences, conduct research, test ideas, and define user journeys.
Skills in UX/UI design, SEO/SEM and digital analytics and reporting
Skills in enterprise content management (preferably Sitecore), email communications and customer relationship management platforms (Salesforce preferable).

About Dairy Australia:

Dairy Australia’s role is to provide services that benefit and advance dairy farm businesses and the industry. These services deliver value by enhancing farm business management, supporting farm employment needs, driving herd and feed innovation, managing climate and environment, promoting Australian dairy and commitment to sustainability, supporting policy development, growing international markets and responding to critical issues and events such as floods and bushfires.

Our vision and values:

At Dairy Australia, our vision is simple, to be leaders in shaping a profitable and sustainable dairy industry. Our passionate and talented people share this vision and make an impact each day through their commitment to our values of:

Farmer First - Farmer needs guide our purpose.
One Team - We work together to achieve great things.
Innovative Thinking - We embrace new ideas and learning as we go.
Decisive Action - We make informed decisions and move quickly to implement.

About your work life with us:

At Dairy Australia, we aim to provide benefits that promote the overall wellbeing of our employees. In joining our team, you will be rewarded with:

Flexible working environment - a hybrid working environment (at our office in Southbank with our team, combined with at home/virtual)
Being a key member in our supportive and high performing team of experts in their field
A caring and innovative culture - we are open to each other’s ideas, we love to innovate, we have integrity and are driven to find the best solutions for our employees and stakeholders

Next steps:

If your motivations and skills set lines up to what you’ve read, please “Apply Now”.

Please note as part of the recruitment process of Dairy Australia, you may be required to undergo a National Police Check and provide evidence of your Right to Work in Australia.

Dairy Australia

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Digital & Social Media Senior Advisor