What’s on Offer:

You will enjoy a range of great employee benefits and rewards including:

Competitive salary + bonus program
Enjoy additional yearly Well-Being and Community leave days
14-week paid parental leave, with equal benefit for both parents PLUS our Bump to Baby
Employee Referral Program
Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most
Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Your New Role Looks Like This:

A critical role in the Retirement Communities sales and marketing team, the Digital Marketing Manager will develop and execute the strategic digital marketing plan inclusive of website, CRO, automation, lead capture, email, SEM and SEO. To achieve this, strategies and programs of work will be developed, leveraging digital media, technology, and other innovative solutions to meet and exceed targets and deliver on key business objectives.

The role will work closely partner with the wider marketing and digital channels team to build sustainable lead pipelines for the business.

Key Responsibilities Include:

Define and implement the digital channel marketing strategy across markets and products with the primary goal to grow market share. Build activation calendar in line with budget and targets.
Collaborate with key stakeholders to develop innovative plans that bridge web, mobile, CRM, social, SEM/SEO to achieve lead gen and acquisition marketing objectives for each platform.
Plan, execute and measure experiments and conversion tests to improve performance across campaigns, website, and email
Devise strategies to improve the website user experience and engage customers to increase reach, conversion, and lifetime value. Lead the website transformation project to articulate new value propositions for each platform.
Map, create and monitor journey automations to identify optimisation and current pain points to maximise engagement, conversions, and ROI.
Develop knowledge and skills across emerging trends in the digital space
Contribute best practice knowledge and support end to end implementation and management of paid digital campaigns in conjunction with the wider marketing team and agency partners
Develop meaningful sales and marketing reports and dashboards including data analysis to inform recommendations on strategy effectiveness.
Analyse all aspects of the conversion funnel and web traffic, campaigns, and Google to identify areas for improvement and implement strategies to maximise these opportunities.
Optimisation and continuous improvement of customer journey utilising CRM and automation

About You:

Bachelor’s degree in marketing or relevant field
A minimum of 10 years’ experience in digital marketing
In-depth knowledge of and application of best practices across social platforms, martech stacks and website analytics
Must have a high level of competency in Salesforce as well as Sitecore, Google and Analytics experience
Proven ability to analyse, interpret and/or compare campaign or activity results to identify key learnings. From these key learnings, ability to make solid strategic recommendations.
Effective relationship building, influencing and communication skills
High attention to detail and able to execute tasks with a sense of urgency
Experience working with enterprise level web platforms
Firsthand experience in implementing and execution organic and paid campaigns across multiple channels (Meta, LinkedIn, Google, TikTok and SEO)
Strong experience in working with large customer data sets across various data sources.

What Makes Us, Us

We want to be the most trusted wellbeing company in Australia, and this means our focus on wellbeing starts with our people. We support our employees Real Wellbeing so that they can better support our members’ and customers’ wellbeing journey.

At Australian Unity We’re for real wellbeing. For us, real wellbeing means so much more than physical health. It’s about your standard of living, your personal relationships and being connected to your community. It’s about what you want to achieve in life, while having the security to get out and do what makes you happy.

We’re bold, warm and honest. We make a real difference to people’s wellbeing.

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.

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Digital Marketing Manager (72996)