As of November 2024, the Australian job market for digital marketing and roles exhibits notable variations in salary ranges across different states.
Below is a detailed analysis of the estimated salary ranges for each specified position, along with the national median or average wage for each title.
n.b. All salaries are base only, add super, bonuses and potential stock options.
Marketing Roles:
Digital Marketing Manager:
- In Sydney, salaries range from $110,000 to $165,000.
- In Melbourne, the range is $95,000 to $145,000.
- Brisbane offers between $90,000 and $140,000,
- Perth and Adelaide offer $90,000 to $140,000 and $85,000 to $135,000 respectively.
The national median salary is approximately $112,100.
Growth Marketing Manager:
Salaries in Sydney range from $121,000 to $176,000.
Melbourne offers $105,000 to $155,000,
Brisbane $100,000 to $150,000,
Perth $100,000 to $150,000, and Adelaide $95,000 to $145,000.
The national median salary is around $120,000.
Content Marketing Manager:
In Sydney, salaries range from $99,000 to $143,000.
Melbourne offers $85,000 to $125,000,
Brisbane $80,000 to $120,000,
Perth $80,000 to $120,000, and
Adelaide $75,000 to $115,000.
The national median salary is approximately $100,000.
Social Media Strategist:
Sydney salaries range from $88,000 to $132,000.
In Melbourne, the range is $75,000 to $115,000.
Brisbane offers $70,000 to $110,000,
Perth $70,000 to $110,000, and
Adelaide $65,000 to $105,000.
The national median salary is about $90,000.
Influencer Marketing Manager:
Salaries in Sydney range from $94,000 to $138,000.
Melbourne offers $80,000 to $120,000,
Brisbane $75,000 to $115,000,
Perth $75,000 to $115,000, and
Adelaide $70,000 to $110,000.
The national median salary is approximately $95,000.
PPC Manager:
In Sydney, salaries range from $99,000 to $143,000.
Melbourne offers $85,000 to $125,000,
Brisbane $80,000 to $120,000,
Perth $80,000 to $120,000, and
Adelaide $75,000 to $115,000.
The national median salary is around $100,000.
SEM Specialist:
Sydney salaries range from $94,000 to $138,000.
In Melbourne, the range is $80,000 to $120,000.
Brisbane offers $75,000 to $115,000,
Perth $75,000 to $115,000, and
Adelaide $70,000 to $110,000.
The national median salary is about $95,000.
SEO Specialist:
In Sydney, salaries range from $88,000 to $132,000.
Melbourne offers $75,000 to $115,000,
Brisbane $70,000 to $110,000,
Perth $70,000 to $110,000, and
Adelaide $65,000 to $105,000.
The national median salary is approximately $90,000.
Email Marketing Specialist:
Sydney salaries range from $83,000 to $127,000.
In Melbourne, the range is $70,000 to $110,000.
Brisbane offers $65,000 to $105,000,
Perth $65,000 to $105,000, and
Adelaide $60,000 to $100,000.
The national median salary is about $85,000.
Marketing Automation Specialist:
In Sydney, salaries range from $99,000 to $143,000.
Melbourne offers $85,000 to $125,000,
Brisbane $80,000 to $120,000,
Perth $80,000 to $120,000, and
Adelaide $75,000 to $115,000.
The national median salary is approximately $100,000.
Trade Marketing Manager:
Sydney salaries range from $110,000 to $154,000.
In Melbourne, the range is $95,000 to $135,000.
Brisbane offers $90,000 to $130,000,
Perth $90,000 to $130,000, and
Adelaide $85,000 to $125,000.
The national median salary is around $110,000.
Affiliate Marketing Manager:
In Sydney, salaries range from $104,000 to $149,000.
Melbourne offers $90,000 to $130,000,
Brisbane $85,000 to $125,000,
Perth $85,000 to $125,000, and
Adelaide $80,000 to $120,000.
The national median salary is approximately $105,000.
Digital Performance Strategist: Sydney salaries range from $110,000 to $174,000.
In Melbourne, the range is $95,000 to $155,000.
Brisbane offers $90,000 to $130,000,
Perth $90,000 to $140,000, and
Adelaide $85,000 to $125,000.
The national median salary is about $110,000.
Digital Campaign Manager:
In Sydney, salaries range from $99,000 to $143,000.
Melbourne offers $85,000 to $125,000,
Brisbane $80,000 to $120,000,
Perth $80,000 to $120,000, and
Adelaide $75,000 to $115,000.
The national median salary is approximately $100,000.
Brand Manager:
Sydney salaries range from $121,000 to $165,000.
In Melbourne, the range is $105,000 to $145,000.
Brisbane offers $100,000 to $140,000,
Perth $100,000 to $140,000, and
Adelaide $95,000 to $135,000.
The national median salary is around $115,000.
E-commerce Manager:
In Sydney, salaries range from $110,000 to $154,000.
Melbourne offers $95,000 to $135,000,
Brisbane $90,000 to $130,000,
Perth $90,000 to $130,000, and Adelaide $85,000 to $125,000.
The national median salary is approximately $110,000.
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